FAQ

1. What is Internet Marketing?

Internet marketing is the use of online strategies or tactics for branding, marketing, advertising, and promoting products and services. Methods in Internet Marketing include search engine optimization, pay per click, email marketing, banner advertising, online public relations, affiliate marketing, and the like.

2. Why do I need Internet Marketing when I already have an offline campaign that works?
The Internet has opened up a whole new world of possibilities. It is here to stay. Everything and everyone is going online. Chances are, your competition has gone online. The risk of not going online could possibly result to a huge loss in your market share and revenue. Livingston Marketing & Media can create effective internet marketing strategies that will complement your existing offline campaigns.

3. What Internet marketing services do you offer?
Livingston Marketing & Media offers web design, graphic design, search engine optimization (SEO), online advertising (pay-per-click), mobile marketing, email marketing, digital signage, coop marketing, social media marketing, and loyalty marketing, direct mail marketing, internet video marketing, and reputation marketing services.

4. What is Search Engine Optimization?
Search Engine Optimization or SEO is the process of bringing a website to the top pages of major search engines via natural or organic search results using certain keywords.

5. Why do I need SEO?
You need SEO for maximum visibility and exposure. As there are hundreds of thousands of websites that are probably related to your industry, making your website search engine friendly and fully optimized will let you rise above the many pages on the internet. With SEO, your website will be on top of major search engines on the keyword your target audience is searching for.

6. How can my site appear in the top pages of Google?
Google decides who to place in the top pages of their search results. The most relevant results per keyword are what Google places on the top. There are three things that must be present in order for your website to attain high search engine rankings: well-written and fully optimized content, proper keyword selection, and the number of links pointing to your site.

7. What is Pay Per Click?
Advertisements strategically located at the top and right side on every major search engine like Google©, Yahoo©, and other search engines are called pay per click or PPC advertisements. PPC is an internet marketing technique that requires you to pay a certain fee every time someone clicks on a PPC ad your company placed in the results page of a search engine.

8. Why do I need Pay Per Click Campaigns?
PPC remains to be the quickest way of guiding potential customers directly to your website. It immediately shows up on a search engine’s results page. A well-written PPC ad can instantly bring the customer to the exact page of his query. More often than not, it increases the chances of a potential sale

9. What is Email marketing?

Email marketing is the act of sending out newsletters and advertising campaigns to your customers via email. It instantly reaches your customers, informing them of the latest promotions and happenings in your website, thereby building a strong business relationship with them. While its concept may seem simple, there are technicalities involved in managing email campaigns in ensuring that your emails do not end up in the recipient’s spam folder, as well as in monitoring the readership and effectiveness of the campaign.

10. What is ?

Email marketing is the act of sending out newsletters and advertising campaigns to your customers via email. It instantly reaches your

11. What is ?
Comparison shopping service is the process of putting your products on comparison shopping websites like Amazon, NexTag, BizRate,

12. What is ?
Comparison shopping service is the process of putting your products on comparison shopping websites like Amazon, NexTag, BizRate,

13. Why do I need ?
Nowadays, when people shop online, they no longer go to individual websites. Comparison shopping sites allow them to simply browse and compare similar items in a single page. Putting your products into these websites increases your visibility and the chances of a potential sale.

14. What is ?
Affiliate partnership marketing is the process of having websites related to your industry resell your products or services by displaying banner text advertisements in their own websites. It aids in generating maximum exposure for your website.

15. Why can’t I just do internet marketing myself to save more money?
Yes, it is possible to do the work yourself. However simple the concepts of internet marketing may seem, it is difficult work and in requires expert knowledge on the technicalities of how the internet functions, as well as a deep understanding on the algorithms of the search engines. Moreover, as search engines become smarter and smarter everyday, you have to devote much time in continuously updating yourself with any changes in the way search engines work.

In trying to get the hang of internet marketing, mistakes will always happen. One thing that you should know is that if a simple mistake is made in the optimization of the website, it can take months to find the mistake and fix it. These valuable months lost could result in a great loss in revenue and market share.

Hiring experts in the field of internet marketing could greatly minimize costly mistakes and bring you the results you need at a closely controlled budget.

16. I have a product that I want to sell online. Where do I start?
First and foremost, you need to have a website with an existing ecommerce platform. If you already have one, our internet marketing consultants will work with your closely to review your existing business platform and marketing strategies in order to come up with new strategies suitable for the online media. Depending on what your needs are, our consultants will mix and match our different internet marketing services for your website to have the maximum exposure on search engines. We will conduct various and advanced internet marketing procedures for your website to attain higher traffic.

If no website exists, our team of ecommerce specialists will build your business from ground up. We will design an ecommerce website with a suitable ecommerce platform for your site. Once the system has been tried and tested, we will assist you in launching your site in cyberspace and create visibility through our various internet marketing services.

17. How long does it take before I see the results of your online campaign?

Email marketing and pay per click management campaigns can give you instant results. To see actual results of search engine ranking could take anytime between 6 to 12 months, depending on each search engine. At Livingston Marketing & Media, we closely monitor all results at a constant basis and report these to you.

28. Why should I get your services

Exceptional Client Satisfaction History
Experts in Offline & Online Marketing
Effective & Affordable Solutions
Certified Professionals
Proven & Trackable Results
Expert Online/Offline Marketers
Expert Project Management
MBA Consultants & Analysts